In this post, I will talk about the "Media Reinforcement Theory". This proposes the media isn't completely liable for setting up as well as changing the convictions of individuals. This theory expresses that what is seen and got notification from the media just serves to additionally bolster your own convictions.
Reinforcement theory is a limited effects media model applicable within the realm of communication. The theory generally states that people seek out and remember information that provides cognitive support for their pre-existing attitudes and beliefs. The main assumption that guides this theory is that people do not like to be wrong and often feel uncomfortable when their beliefs are challenged.
Sources:Lamb, Brett. “Brett Lamb.” Lessonbucket, 3 Jan. 2020, https://lessonbucket.com/media-in-minutes/the-reinforcement-theory/.
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